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Project 4: Animated Social Campaign

The Wedding Scammer Podcast

Goal

Simplify intricate narrative concepts and promote brand awareness

Objective

Animate illustrated Instagram Reels to

  1. Deepen existing consumer understanding and

  2. Broaden consumer audience 

Process

I collaborated directly with the writer and host of the podcast, pitching concepts for him to write the script from. We wanted to mix the concept of a hand-scribbled criminal link chart with the modern feel and design of the brand's existing graphic design. 

Conceptualized and produced Instagram Reels series​

  • Sketched and storyboarded each video concept for approval using Notability sketchpad 

  • Created custom illustrations and integrated existing logos into animations on Canva video editor

Storyboards

Storyboard 1
Storyboard 2
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