top of page


Project 02: Animated Social Campaign
The Wedding Scammer Podcast
Goal
Simplify intricate narrative concepts and promote brand awareness
Objective
Animate illustrated Instagram Reels to
-
Deepen existing consumer understanding and
-
Broaden consumer audience
Process
I collaborated directly with the writer and host of the podcast, pitching concepts for him to write the script from. We wanted to mix the concept of a hand-scribbled criminal link chart with the modern feel and design of the brand's existing graphic design.
Conceptualized and produced Instagram Reels series​
-
Sketched and storyboarded each video concept for approval using Notability sketchpad
-
Created custom illustrations and integrated existing logos into animations on Canva video editor


Storyboards


bottom of page