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Project 4: Animated Social Campaign

The Wedding Scammer Podcast


Simplify intricate narrative concepts and promote brand awareness


Animate illustrated Instagram Reels to

  1. Deepen existing consumer understanding and

  2. Broaden consumer audience 


I collaborated directly with the writer and host of the podcast, pitching concepts for him to write the script from. We wanted to mix the concept of a hand-scribbled criminal link chart with the modern feel and design of the brand's existing graphic design. 

Conceptualized and produced Instagram Reels series

  • Sketched and storyboarded each video concept for approval using Notability sketchpad 

  • Created custom illustrations and integrated existing logos into animations on Canva video editor


Storyboard 1
Storyboard 2
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