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Independent Film Campaign
Are You There? Directed by Kim Noonan
Distributed by Dark Sky Films
Goal
A multi-phase marketing initiative designed to generate buzz, draw in audience engagement, and drive viewership for the independent psychological thriller Are You There?
Objective
Leverage limited-budget, high-impact tools to reach the right viewers with social media, in-world participation, and content creation.
Process
As the Account Manager for our small team, I was responsible for the overall vision and execution of the campaign. From research, writing, and editing account reports, to guiding and executing campaign objectives, I repositioned the brand for success in achieving new viewership and lasting audience connections.
TikToks
Platform-specific edits of existing film assets
Original Content
UGC style explainer videos, event recaps, and CTAs
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