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Project 1: Rebrand 

Crystal Carousel Entertainment LLC, 2022

Goal

Reposition my event entertainment brand to meet increasingly elevated clientele

Objective

Produce new media and user-friendly website

Process

Conceptualized, produced and directed a 2-day, 19-scene photo and video shoot 

  • Effectively delegated multiple tasks to a hand-picked production team 

  • Coordinated Director of Photography, Hair and Makeup Team, Wardrobe, Rigging Team, and 14+ Specialty Talent

  • Formulated and disseminated graphic informational communications, including site maps and detailed call sheets

  • Designed and executed couture costumes and highly specialized props, including 20+ costume looks and a first-of-its-kind aerial carousel horse 

Redesigned web presence

  • Copywriting

  • Graphic Design

  • User Experience (UX) Design

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