Goal

Excel in each role of an ad agency for an existing brand

Objective

Plan and execute a full-scale ad campaign through the roles of Account Manager, Account Planner, Media Planner and Buyer, Art Director, and Copywriter

Process

Conducted a case study for Quay Australia, applying real-world advertising strategies to develop a comprehensive campaign from initial concept and market research to creative development, media planning, and execution. Though hypothetical, the project demonstrates my ability to manage the end-to-end process of an advertising campaign for a real-world brand.