Alumni Panel Event

Communication Encompassed at Cal State LA

As the president of Cal State LA's Public Relations Student Society of America (PRSSA), I co-produced Communication Encompassed with the president of Lambda Pi Eta Honor Society (LPH), Jonathan Corfee.

Instagram flyer vs print flyer. Co-designed with Jonathan using custom photo assets.

Photos by Dave Fausto

Operational Documents

One of my first tasks was to identify our key objectives and write our mission and vision statements. The philosophies outlined there would guide our decision-making throughout the planning process. I designed internal briefs to keep the department and our executive board members up to speed.

Once our speakers confirmed, I made a panelist catalog including their submitted materials and various notes. We then used the catalog to write promotional materials, plan moderation techniques, and write tailored thank you notes to each panelist.

Print Materials

Click on photos for a closer look.

I wrote and designed trifold programs with key information and CTAs to join the department's student organizations. I included a CTA encouraging students to further their education in the department's MA program.
Flip through the virtual brochure via the link below.

Brochure Design & Copywriting

Scroll through pages below to read more about my process, or click here to flip through the program virtually.

Event Photos

Scroll through to see event photos.